Soo Peer Success Story Interview – Author of The Essential Diversity Mindset

Soo Peer Success Story Interview with Mark Malatesta – During this insider interview on our literary agent blog, you’ll meet Soo Peer, author of The Essential Diversity Mindset: How to Cultivate a More Inclusive Culture and Environment, published by Career Press, an imprint of Red Wheel/Weiser, with a foreword by Clarence Page, Pulitzer Prize-winning syndicated columnist and senior member of the Chicago Tribune editorial board.

During this success story interview, Soo shares her best advice for authors of all genres regarding how to write, publish, and/or promote a book. Soo also talks about her work with former book agent Mark Malatesta, which led to offers from multiple agents and her book deal with Career Press.

Scroll below for: 1) Instant access to the audio interview and text transcript, 2) Soo’s success story about how she got her book deal, and 3) Get a copy of Soo’s book. You can also click here to visit Soo’s website.

* * *

Audio Interview with Soo Peer
Author of The Essential Diversity Mindset

Press the play button below now to listen or click here to download the file (left-click or right-click the link, then select “Save Link As”). This recording is 59 minutes.

Click here to view and/or download a free PDF transcript
of this audio interview!

* * *

Mark Malatesta Review by Soo Peer

Jeff Herman offered me representation, and I signed a contract with Red Wheel/Weiser this afternoon! My husband and I just got back from celebrating in Mexico. The timing of the offer was perfect, the weirdest thing. We were leaving for Mexico one day after I got the agent contract. Before we left, I spoke with my agent and signed the papers.

I was on my way to Pilates when I parked my car and saw the email on my phone, saying he wanted to set up a call. It was an out of body experience. I was like, “This can’t be happening.” It was exciting but hard to believe. When I got home, I looked at the email again and asked my husband, “Does this mean he wants to represent me? I have no clue.” I was cautious and felt like the agent must have made a mistake since I’d gotten a lot of rejections. I tried to contain my excitement because I didn’t want to be disappointed.

Other agents had asked to read my proposal, but they kept saying I didn’t have a big enough platform or that my book didn’t fit what they were looking for. Some agents wanted me to make the book more of a business book, while others wanted me to make it more of a memoir. One of my friends wanted me to change the book as well. But, you said, “Just keep going. We’ll probably find someone who will like it just the way it is.” I was ready to rewrite the book or quit, but you kept me going.

Jeff saw the value of my book the way it was meant to be. I really appreciated that. He also said the proposal was well done, very professional. He really liked it. He realized how much hard work went into it and didn’t see much that needed to change. Another thing he loved was the way the manuscript was presented, the introduction you helped me revise. You switched the sequence of things around and you took a line from the middle of the content and made it the new opening line.

I had a query letter before I met you, but it was nothing like yours. The old query wasn’t as captivating or attention-grabbing. Yours really told agents what they needed to hear, which I would not have known how to do. You said everything about me and my book in a much more powerful way. I also didn’t have a platform when we met, but you helped me with that, too. At first, I thought, “That’s impossible,” but it was fascinating seeing it come together.

I’ve been really impressed by your strategic process, your ability to see the big picture, and the way you execute everything. You also have a human side, you really care. You go out of your way, far beyond what you need to do for your clients, and you’re prompt. I know how busy you are, but you’re always there. We only had a one-year contract, but you didn’t care about that. Your commitment, professionalism, and responsiveness are things I’ve rarely experienced in my thirty years in the corporate world.

I don’t remember how I found you. I think it was LinkedIn. The testimonials on your website sounded too good to be true, but something pulled me toward you. I thought, “You know what? One coaching session isn’t going to break my bank.” It wasn’t a lot of money considering how much material you reviewed. I remember saying to my husband, “He’s asking for all this information for only a one-hour session, and it’s just $297. That’s amazing.” It made me feel like you were really devoted.

After our first coaching call, I was sold on you, but I was also concerned because signing up for your bigger coaching program wasn’t cheap. It was a significant investment, and, even though I had a great call with you, I didn’t know if I could trust you. You just never know. So, there was a lot of worry. I thought, “Oh, my goodness. I don’t know this person. I could lose all that money and make nothing.” 

But then I reached out to one of the authors who gave you a testimonial – I forget her name now – and she said, “You need to invest in yourself. He’s the best.” That really helped, but I was still afraid to mention it to my husband. So, I talked to our son instead. I said, “Do you think this is going to be worthwhile?” He said, “Yes, you deserve it.” I was turning 65, so I then told my husband YOU were going to be my birthday gift!

I had wanted to share my message with the world for a long time, but I don’t know how I would have done it without your help or the list of agents you gave me. You made it easy to see their interests and all the information about them I needed. That list is fabulous. I used to do searches on the Internet, and I used to visit sites like Publishers Marketplace and QueryTracker, but they didn’t make it easy for me to see everything I needed.

Another good thing is you give your clients realistic expectations. You don’t just say, “Oh, you’re going to make it, no problem.” You really prepare people for it to be tough. You make sure authors know getting an agent is hard work, it might take a long time, and, that a lot of times, authors won’t get agents. By doing that, you increase the probability of your clients getting agents by pushing harder than planned.

Without you, there’s no way I would have gotten representation. Not even close. When I started, I was wondering if I was just an amateur who needed to forget my belief that my story might be shared in our divisive world. I’m so grateful you held my hand. It’s been an amazing process, and it’s been an honor getting to know you. I’m looking forward to staying in touch as we go forward.

Thank you and thank you!!

Soo Peer

Author of The Essential Diversity Mindset: How to Cultivate a More Inclusive Culture and Environment published by Career Press, an imprint of Red Wheel/Weiser

Author Coaching

Click here if YOU want to get a top literary agent. Register for an Introductory Coaching Call to get 1-on-1 feedback to improve your pitch material and/or writing.

* * *

Question or Comment?

Click here (no charge) to see The 50 Questions Authors Ask Most (along with answers to the questions) and/or post your question or comment. Click here to see our Guide to Literary Agents. And, click here to see some of our best tips to help you Find a Literary Agent and/or Get a Literary Agent.

* * *

Share this Post

Please share this post with other authors who might enjoy it and/or benefit from it.